MAVI: ALL YOU CAN EAT

On April 26, the Mavi store in Berlin treated its customers a special meal. The first 100 people to enter the store were allowed to have clothes for free - as long as they could grab and carry the items with their mouths. The ‘All you can eat’ initiative prompted challenge participants to start queuing in front of the Neue Schönhauser Strasse store starting at 8pm on the previous evening. The menu, comprising of the entire store collection, included shirts, pullovers, bags and, of course, jeans. Over 300 people came to try and get a piece of the denim brand.