The new capsule collection #DIESELTRIBUTE
18 Nov. 2013
Diesel launches #DIESELTRIBUTENicola Formichetti has designed his first capsule collection as a tribute to the brand’s DNA in celebration of its 35th anniversary. The capsule collection is entirely handmade in Italy and will be supported by a revolutionary advertising campaign.
The capsule collection #DIESELTRIBUTE includes 45 items offering prêt-à-porter pieces, denim, accessories and underwear, and will be distributed in two distinct series - in leather and denim.
“This collection represents my homage to the DNA of Diesel,” commented Formichetti, artistic director of the brand. “Visiting all of the production sites of Diesel in Italy was a marvellous experience. I immediately decided to reinvent all the pieces I found in our archives innovatively. These new handmade explorations of denim and leather are two new steps that will set the future of Diesel.”
The denim capsule collection #DIESELTRIBUTE was launched on 1 November 2013 and will be followed by the leather capsule collection to be sold from February 2014.
Both collections will be distributed through selected Diesel stores worldwide (approximately 165 stores), in addition to a selection of prestigious wholesale stores.
The #DIESELTRIBUTE campaign was shot by British photographer Nick Knight and was completely shot using an iPhone. The campaign will be posted through the major social networks: Tumblr, Facebook and Instagram.
Maria Cristina Pavarini
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