new shoe department opens in KaDeWe
20 Sep. 2012
KaDeWe Alteration CompleteOn September 25, German department store KaDeWe will celebrate the grand opening of its new Luxus Boulevard and Beauty Department space, as well as the completely redesigned third floor, now called The Loft. The overall size of the area measures up to 6,000 sqm and showcases a range of luxury accessories, bags and footwear from designers like Aigner, Burberry, Chloé, Michael Kors, Alexander Wang and Victoria Beckham. The level has also added space for lingerie and kidswear, as well as 2,000 sqm across which women will be able to shop a variety of brands via Prada, Miu Miu, Yves Saint Laurent, Jimmy Choo and Tory Burch shop-in-shops, among others. Current collections from labels such as Diane von Furstenberg, Mulberry, and Rachel Zoe are also on offer.
The Loft was designed by Swiss architecture agency Interstore Design and consists of an open, breezy room, without any walls. Select materials such as sandstone, shiny, vintage-looking metals and modern wood were employed and to create the Loft’s atmosphere, architects used slander bronze-colored brass frames combined with free-floating straps made from various metals and glass-bottoms. The floor is made out of a combination of wood parquet and sand-colored natural stones and is decorated with fluffy carpets, while the ceiling features stucco decorations and oversized fabric sails, complementing the Loft-look.
The ground floor, which stands under the motto The New Luxury, stocks various international high fashion and accessories labels, and is now called the Luxus Boulevard. It hosts new Céline, Yves Saint Laurent, Burberry, Longchamp and Vertu shops and the Chanel and Miu Miu areas have been renewed and enlarged as well.
The Beauty Department, meanwhile, now has 80 newly arranged and expanded counters. Along with various cosmetic and fragrance labels with large ranges of goods, Chanel will offer its fragrance line Les Exclusifs and Dior its La Collection Privée. The complete collection from Tom Ford is another new addition, which will be available exclusively at KaDeWe.
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