The new WP store in Parma presents a mix of contemporary and vintage shopfitting
30 Sep. 2013
WP store opens in ParmaItalian WP Lavori in Corso group has recently opened a new WP store at Via della Repubblica, Parma, Italy. This is the thirteenth store the multi-brand chain has opened as part of a series of new openings in cities such as Turin, Seoul and Tokyo, planned over the next nine months.
The single-floor 120sqm store is characterised by clean, contemporary design, and vintage furniture, as are all WP stores. The new Parma WP Store di Parma will offer the WP group's brands Woolrich for men, women and kids, Baracuta, Barbour, Bd Baggies and Avoncelli combined with a series of brands from the group's own research, including Beams, Nanamica, Barena, Fith and other international names.
Later in 2013, WP will open a concept store, for the first time outside of Italy, in Seoul thanks to a partnership with a local distributor. In 2014 WP will open concept stores in Tokyo and New York.
Maria Cristina Pavarini
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