Victorinox flagship in Geneva; copyright by PHOTOPRESS
10 Dec. 2010
VICTORINOX TO OPEN STORE IN DÜSSELDORF
Victorinox AG, based in Switzerland, will strategically expand its global retail presence with own flagship stores. The first German flagship store with 500sqm will open January 22, 2011, on Düsseldorf’s Königsallee. There are already existing European flagship stores in London and Geneva. The store in London with 420sqm of retail space has an urban and contemporary interior. The three floors are presenting collections for men and women, travelgear, premium knives, timepieces and fragrances. The first flagship store in Switzerland is based in Geneva on Rue du Marché 2, and offers the entire product range of the lifestyle brand.
interior of Geneva store; copyright by PHOTOPRESS
Victorinox was founded in 1884 and is the manufacturer of Swiss army knives. Product categories next to Swiss knives are professional cutlery, timepieces, travelgear, fragrances and fashion.
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