Rock & Republic
22 Dec. 2010
VF CORPORATION TO ACQUIRE ROCK & REPUBLIC BRAND
VF Corporation, Rock & Republic Enterprises and The Official Committee of Unsecured Creditors have executed an asset purchase agreement for VF Corporation to acquire the trademarks and intellectual property of Rock & Republic. VF Corporation is only acquiring the Rock & Republic brand name, not the business operations or retail stores. The agreement is subject to Bankruptcy court approval and is expected to close in spring of 2011.
When completed, the transaction will mark the first acquisition for VF's licensed brands group, led by David Conn, which was formed in July of 2009.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, such as Wrangler, The North Face, Lee, Vans, 7 For All Mankind, or Eastpak.
California-based premium denim brand Rock & Republic was born in 2002 and today is sold at over 700 stores in 92 countries. The first Rock & Republic Signature Store was opened on Robertson Blvd in Los Angeles in spring of 2009. In April of this year, the brand filed for Chapter 11 bankruptcy protection.
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