31 Jul. 2014
Show report: Kingpins Los Angeles
Forget the premium denim brand in-fighting, the marketing, the hype. The real heart and soul of denim beats at Kingpins, the ultimate denim trade show. With fabrications and trims to every manner of stretch, zip and pull, Kingpins has been the ultimate jeans resource for the past ten years. Still small and invitation-only, Kingpins Los Angeles keeps its intimate, friendly setting and is an ideal place to do business in the premium denim industry.
The crowning glory of the show might just be the Lycra booth. Present in nearly all of the brands showing, Lycra’s think tank has an immense arsenal of all the things that help keep the consumer interested in buying new denim. From stretch and recovery denim to technology that keeps us cool or insulates us, performance based denim and knit denims, the Lycra booth displayed its clients’ work from the likes of The Italian Job, Garmon Chemicals to Candiani Denim and factories in Pakistan.
Nexgen Packaging had anything a denim brand dreams of, as long as it’s hang tags and packaging. After all, as the company says, the tags need to be sustainable because they don’t stay with the product for too long. STC-QST showed its selection of incredibly cool inner linings, pocketing and embroidery.
The famous Kingpins seminars, this season, included WGSN Group’s trend presentation and style guide, Invista’s important consumer insights and a panel discussion with Ilse Metchek from CFA, American Rag’s Mark Werts, Stefanie Stein from Stylesight and Jill Perilman of Chambrai and Denimhead.
The show’s two-day run concluded yesterday, July 30.
Riri & Cobra zippers
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