06 May. 2013
Rocawear will be sold through House of FraserRocawear has announced that its AW ‘13 collection will be stocked online at House of Fraser from June 2013.
The UK apparel stockist will retail 69 styles that includes stories such as ‘Cosmic’, ‘Camoflauge’, ‘Roc Rebels’ and ‘Floral’ priced from £30 RRP for caps right through to £129 RRP for the outerwear. Highlights from this season’s collection range from on-trend floral statement prints, cosmic inspired styles, right through to urban camouflage jackets and Aztec influenced pieces.
Being stocked by House of Fraser is a further step in Rocawear’s on-going repositioning in Europe, engineered by Iconix Europe. The streetwear brand looks to cement its new found position moving beyond its urban core reach. As part of this strategy, the U.S brand combines its underground streetwear appeal with a cleaner, fitted look to render it more relevant to the European market place.
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