Denim wall in the Replay Shop
Denim wall in the Replay Shop
 

04 Apr. 2013

Replay reopens Düsseldorf Store




On Saturday, April 6th, Italian denim brand Replay will open its redesigned store in Düsseldorf, Germany. The store, which is located on Heinrich-Heine-Allee 53, has been refurbished according to Replay’s new global visual identity.



Using recycled wood and hand-finished metal boards, the 300 sqm store will reflect the relation between art and materials, and further highlight Replay’s efforts in terms of ecological sustainability.



With rivets and buttons arranged in glass containers, the interior will exude a workshop atmosphere and invite customers to retrace the manufacturing processes of their garments.



For the inauguration, the store decoration follows the motto of “glamping”, a portmanteau of the two terms “camping” and “glamour”. There will be a bar and home-made food for the opening night.


Replay store on Düsseldorf's popular Heinrich-Heine-Allee
Replay store on Düsseldorf's popular Heinrich-Heine-Allee

Maria Hunstig

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