Reality Lab. Issey Miyake
15 Nov. 2013
Reality Lab. Issey Miyake opens first store
Reality Lab. Issey Miyake is opening its first flagship store in Aoyama, Tokyo. The new store occupies an open plan space over three floors, and is next to the existing 132 5 Issey Miyake store, creating a huge and unique boutique. The store was designed by Japanese designer Tokujin Yoshioka according to a design philosophy that recognises the beauty in the unfinished. Interior-wise the store is heavily informed by colour theory.
With the opening they are also launching the new Homme Plissè Issey Miyake brand. The new brand is aimed at modern men and uses special wide pleats that give maximum comfort. In addition, the new collection is made with a material that absorbs body dampness. The items construction ensures maximum comfort, and easy-to-wear and easy-care properties.
In addition to the Issey Miyake stable of brands, the store also hosts a selection of exclusive products from the manufacturing tradition of the Tohoku area in Japan.
REALITY LAB. ISSEY MIYAKE
5-3-10 Minami Aoyama Minato-ku,
Tel +81 03-3499-6476
Maria Cristina Pavarini
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