28 Oct. 2010
PARSONS DESIGN SCHOOL X LOUIS VUITTONNew York-based Parsons The New School for Design and Louis Vuitton North America for the second time held a live design competition called “Reconstruction 2.0” where students re-imaged the Louis Vuitton collection and pieces by Parsons alumnus Marc Jacobs. Armed with scissors, sewing machines, sketchbooks and fabric dye, six teams of students worked in the Louis Vuitton boutique in Soho, the Parsons galleries on Fifth Avenue, and its fashion building in Midtown.
A panel of judges including Patricia Field, Style.com Executive Editor Nicole Phelps, and Louis Vuitton North America Acting President Geoffroy van Raemdonck selected the winning team: Time Travel by Janelle Abbott, Zachary Clark, Emily Hudson and William Norris, whose process-focused work was conceived as a topographical map of space and time. The winning team was awarded a trip to Paris to tour the Louis Vuitton Museum and workshop, Espace Louis Vuitton, and the brand’s flagship store in Paris.
“Parsons has a long tradition of building relationships with companies that share our commitment to design that is marked by innovation and quality. Our ongoing collaboration with Louis Vuitton is a natural fit,” said Joel Towers, dean of Parsons. “Following last year’s successful competition, Reconstruction 2.0 takes it a step further by challenging students to create conceptual pieces that flirt with the realm of fine art,” added Simon Collins, dean of the School of Fashion at Parsons.
With the establishment of the first fashion design program in the USA in 1906, Parsons is credited with giving birth to Seventh Avenue, the epicenter of American fashion. Notable Parsons-trained designers are for example Tom Ford, Marc Jacobs, Alexander Wang and Proenza Schouler.
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