Paige Denim Spring 2012
16 Feb. 2012
PAIGE DENIM DEBUTS NEW LOGOPaige Denim presents its Spring 2012 collection, a vibrant range “inspired by a free spirit and the possibilities of an open road.”
Featuring the brand’s new look and feel, Spring 2012 offers styles and washes that reflect Paige’s denim passion. Spring introduces the women’s Troy Boy, a slackerskinny that is slouchy in the waist and hip with a skinny leg. This season sees higher rises and shorter inseams for women’s styles. Vintage inspired washes take on a new shade in styles for both men and women. From bold primaries to muted shades, color is key for spring. Washes are offered in a paint box of color for both men and women’s denim. For women, colors include pinks, oranges, greens, and reds offered in lightweight sateen and super stretch denim. For men, soft washes are available.
Paige's new logo
“This is an evolution of our brand and we cannot wait to share it with our customers,” says co-founder and Creative Director Paige Adams-Geller. “The Paige customer is strong and passionate about our jeans and we are committed to creating designs that they can make all their own.”
The new logo is a strong take on the company’s moniker helping to continue the brand’s success as an accessible luxury denim house. The logo was designed to convey a strength and modernity that will help the men’s and women’s collection stand together. The bold new logo is joined by the new Paige stamp as an ode to the details to which the company remains devoted. The new Paige Blue stamp will be emblazoned on items from hang tags to pocket bags as a sign of the quality, strength and passion that the company lives by.
In addition to the new brand feel, the denim collection will also officially become Paige Denim - removing the term premium from the brand name. The growth and success of the label’s men’s collection ushers in change as well - formerly PPD Jeans, the men’s range will now be part of the Paige brand.
Paige’s line includes Men’s, Women’s, Maternity and Petite collections that are available at Paige boutiques in Los Angeles, Las Vegas and New York and over 80 countries worldwide, most recently Paige is available in Germany via distributor Petra McAlpine of McAlpine Consulting in Munich.
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