Jacket from Dafne Maio
Jacket from Dafne Maio's collection for OVS
 

26 Jul. 2013

OVS and Aspesi collaborate with young Designer


OVS, Italian chain-store that is part of Coin Group, has presented its second edition of F4YG #Fashion for Young Generations, a project dedicated to young fashion talents.
OVS, in collaboration with Alberto Aspesi, have awarded a young designer; Dafne Maio. Maio graduate from Milan's Istituto Marangoni in 2012 and has created a collection of down jackets that will be distributed and sold in 120 OVS stores in Italy, Russia and on-line through the ovs.it website, from 26th October 2013.

“This is the second step of our F4YG project,” comments Francesco Sama, CEO OVS. “It is a project that involves excellence from our country. Thanks to the collaboration with Alberto Aspesi and Istituto Marangoni, we have been able to offer an opportunity to a young Italian designer; a stimulating and educational opportunity for personal and professional growth," continued Sama, referring to the first project undertaken, which saw Tracy Wong, graduate of Central Saint Martins, tutored under Matthew Williamson, produce a collection that has been available in stores since April 2013.

"I strongly believe in this OVS project,” commented Alberto Aspesi. “It is an actual answer to the request of young people willing to work in fashion. In this case a young designer was not only given the opportunity to design a collection, but also to see it produced and distributed in stores. I have been happy to work as "tutor" for Dafne Maio, in creating a down jacket collection. Measuring herself with the market was a great challenge she won."

The 23-year-old designer enthusiastically commented: "Aspesi conquered me with his passion, his love for craftsmanship and his ability to take me by the hand and transfer his knowledge to me. The collection I designed keeps in mind the careful and clean Aspesi style I tried to respectfully capture. OVS makes a huge present to us young designers and shows its faith in young generations."

The collection consists of five jackets - three for women and two for men - to be sold at prices between €49,90 and €69,90 at retail. The jackets are super-light-weight and made with stretch nylon and Thermore and are available in classic hues such as blue and black, as well as green, yellow, electric blue and pink.

OVS is owned by leading Italian retail group Gruppo Coin, who also own Upim and the luxury brand Excelsior Milano. OVS is the first brand sold in Italy with a 4.4% market quota and is sold in the 590 OVS stores in Italy and 146 stores abroad. OVS registered revenues for €973 million in 2012.
Maria Cristina Pavarini

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