29 Jun. 2010
O’NEILL LAUNCHES FIRST EUROPEAN SITE FOR BOARD-MINDED GIRLSAction sports brand O’Neill has launched a new community website where girls across Europe can come together to share their love of surfing and snowboarding. Bowing simultaneously in Belgium, Germany, the UK, France and The Netherlands, Oneillfirstlovelastlove.com has been integrated with Facebook to make it a more interactive user experience. The site, which grew out of a diary kept by two young surf girls in Belgium, features not only technical discussions covering everything from tricks to equipment, but also motivational stories and conversations about performance goals. The site also includes news from local O’Neill Facebook fan pages, blogs from O’Neill team riders and ambassadors, and feedback and chats between members. One special highlight is an all-in-one calendar of boarding activities organized on local, national and international levels.
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