New brand manager at Nikita: Vicki Vasil
21 Mar. 2014
New brand manager for Nikita Clothing
Vicki Vasil has been appointed new brand manager of Icelandic streetwear brand Nikita Clothing and Bonfire Snowboarding. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland.
As brand manager, Vasil will be responsible for executing the Nikita marketing strategy, which focuses mainly on digital and social media. Her responsibilities will include managing the development of new marketing initiatives targeted towards the North American and EMEA markets for both Nikita and Bonfire.
Vicki most recently led the marketing team at a digital agency, driving brand marketing, social media, PR and content marketing services that served both e-commerce and brick and mortar businesses. Previously she served three years as Board Retailers Association's director of marketing, and has worked in several marketing roles in the action sports and retail industries including Surf Expo and Macy's East.
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