04 Nov. 2011
NAPAPIJRI TO OPEN NEW STORES IN GERMANYAs part of the company’s retail expansion across Europe, Italian fashion label Napapijri will open two new monobrand stores in Germany. On Nov. 7, 2011, the brand will open a 170sqm-store on Stuttgart’s Kirchstrasse which is located close to the city’s exclusive Königstrasse. The second store with 200sqm will open its doors in Düsseldorf’s completely renovated shopping center “Seven” on Nov. 17, 2011. Both stores will offer the current collections for women, men and kids as well as accessories. According to the brand, the store design shall create an intimate atmosphere that matches Napapijri’s natural and eco-conscious image.
Napapijri currently operates 102 monobrand stores and is sold through 2,500 Points-of-sale. The brand is part of US company VF Corporation, which has more than 30 brands in its portfolio such as Wrangler, The North Face, Lee, 7 For All Mankind, Timberland and Eastpak.
Elisa Amelia Bausch
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