Kilian Kerner opens first shop-in-shop in London
20 Feb. 2013
Kilian Kerner starts first shop-in-shop in LondonGerman designer Kilian Kerner has opened his first shop-in-shop at House of Fraser in The City of London. The 55sqm shop offers customers the premium line Kilian Kerner and also the second line Kilian Kerner Senses. Other Kilian Kerner shop-in-shops will follow in the next couple of weeks at House of Fraser in Belfast, Fenwick/London, as well as online (houseoffraser.co.uk).
The Berlin fashion label wants to continue its course of expansion with a strong focus on the UK-market. Kelly Bird and Martin Vines are responsible for sales in the UK.
At the moment Kilian Kerner is available in 14 countries. Besides the expansion in the UK, Germany is still a priority regarding distribution, and the collection is available in selected stores in Cologne, and Düsseldorf, as well as in the Kilian Kerner shops in Berlin and Hamburg.
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