Jack&Jones store Aschaffenburg
02 Oct. 2013
Jack&Jones opens new shop in AschaffenburgFashion brand Jack&Jones has opened a new shop in the City Galerie Aschaffenburg, at Goldbacher Straße 2.
Over a total sales space of 340sqm, Jack&Jones offers its new shop concept including the lines Jack&Jones Vintage Clothing, Premium by Jack&Jones, Originals by Jack&Jones, Core By Jack&Jones and Jack&Jones Tech.
Contrary to a classic layout where the customer gets a complete overview over the store directly at the entrance, the new concept presents screens. The screens inform the customer about the store as well as further information about seasonal styles and trends.
Peter Christian Kristiansen, retail director, Jack&Jones, comments: "Our customers can now be curious about our new shop-concept. With our new approach we are pursuing the idea that 5 different brands with different facets and messages in one place can nevertheless stand alone. So we walk away from a one-sided store concept and build individual space for each brand. The Customer gets the feeling of entering a universe. We want to create an atmosphere in which the customer feels welcome, is inspired and has a positive experience."
Tatjana von Elverfeldt
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