H.I.S new campaign
20 Dec. 2012
H.I.S to Re-launch BrandTo celebrate their 90 year anniversary, denim brand H.I.S are to undergo a complete brand re-launch. H.I.S was founded by Henry I. Siegel in New York City in 1923, and the brands roots in New York City are to feature heavily in the new brand identity, campaign and collection.
H.I.S will showcase 2 main collections, and 2 between- season collections, in 2013. The main collection for spring/summer 2013 will consist of 180 styles, and will concentrate on colour. The fall/winter collection has 110 products for womenswear and 76 products for menswear, and will focus on dark denims, cord and prints. Licensed products such as leather jackets, shoes, belts, bags, perfume, lingerie and bed linen complete the H.I.S assortment.
Hannah Franziska Krautwald
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