Acqua for Life - women's shirt
05 Mar. 2012
GIORGIO ARMANI LAUNCHES ACQUA FOR LIFE SHIRTSGiorgio Armani is continuing his commitment to help developing countries such as Ghana and Bolivia with his Acqua for Life project and his support for Green Cross International. The aim of the initiative is to bring clean drinking water where it is scarce or unavailable and to aide schooling and educational endeavors.
Having received dozens of “thank you” drawings from the children of the communities he had helped, Giorgio Armani decided to use the images as a print on two t-shirts, in an iconic and optimistic combination of white and aqua blue. On sale in a selected number of Emporio Armani stores and online, 30% of the price will go to Green Cross International to finance the ‘Smart Water for Green Schools’ program.
The T-shirts will sell for €60 or $81 from the start of March in Belgium, France, Germany, Italy and Spain and also in China, USA and Japan towards the end of the month.
Maria Cristina Pavarini
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