Fred Perry opens in Munich
12 Sep. 2012
Fred Perry Authentic to open in MunichFred Perry is set to open a shop devoted to its Authentic line on Munich’s Reichenbachstraße 12 on September, 20. The 2000 square foot store offers the men and women’s Authentic collection as well as the Bradley Wiggins x Fred Perry and the Amy Winehouse x Fred Perry collaborations.
Inspired by London and the brand’s history, design and architecture firm BuckleyGrayYeoman equipped the shop with an east-end café tea atmosphere and London Underground-like lighting and tiling. The shop takes up two stories with the ground floor serving as a meeting point and extension of the street. The upper level, on the other hand, is divided into three sections that draw on the look and feel of Covent Garden Station and display children’s wear, footwear and accessories.
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