Home at the court: Fila
26 Jul. 2013
Fila extends partnership with Tennis Hall of Fame
Sportswear brand Fila has signed a multi-year sponsorship as the official apparel and footwear supplier of the International Tennis Hall of Fame & Museum. The renewed partnership represents the most comprehensive relationship to date, featuring activation across the Hall of Fame’s multiple platforms, including the Hall of Fame Tennis Championships, an ATP World Tour event, the Rolex Hall of Fame Enshrinement Weekend and the Legends Ball, an annual gala event hosted in New York during the US Open.
In addition to this, the partnership includes having Fila’s tennis line available for sale in the Hall of Fame Tennis Club Pro Shop and retail stores year-round.
Gene Yoon, CEO of Global Fila, said: "Tennis is an integral part of the Fila brand and we are thrilled to extend our partnership with the International Tennis Hall of Fame, an organization that celebrates the sport like no other. It is important to Fila to honour the heritage and history of tennis, and to remain active in today's game. Our partnership with the Hall of Fame offers a unique opportunity to achieve both of these goals."
During the latest Hall of Fame Tennis Championships which took place in Newport, Long Island, from July 8-14th, the tournament ball kids and volunteers have been outfitted in Fila apparel. A highlight of this year’s apparel was the debut of Fila’s new sneaker Sentinel.
In addition to its partnership with the non-profit organization International Tennis Hall of Fame & Museum, Fila also sponsor the Sony Open and the BNP Paribas Open, as well as top ATP World Tour and WTA athletes including Janko Tipsarevic, Andreas Seppi, Jelena Jankovic, Julia Göerges, Nadia Petrova, and Yaroslava Shvedova.
Tatjana von Elverfeldt
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