Frontline pop-up store poster
17 Sep. 2011
FRONTLINE OPENS POP-UP STORE IN BERLINHamburg-based online shop Frontline is celebrating its 25th anniversary and on this occasion today opens a pop-up store in Berlin’s famous Torstrasse for the limited time of one week only. Frontline will present exclusive styles by streetwear collections for fall/winter 2011, such as Carhartt, Nike Sportswear, Levi’s, Iriedaily, Uslu Airlines, Wood Wood and about 80 further labels like Closed, Drykorn, Minimum, or Wemoto. Special features of the pop-up store are that it’s open 24 hours a day and that cooperative brands have created special items for the store that are only offered in a limited number.
Accompanying the new pop-up store, there will be several special events, for instance a live-painting of JayBo Monk, an exclusive breakfast for invited guests and after the official store opening this Saturday, Sep. 17, there will be special music guests from Hamburg, a BBQ presented by Carhartt, a 5km-run through Berlin-Mitte sponsored by Nike, and a roulette evening hosted by Uslu Airlines and Frontline itself. The week of special events closes with the Levi’s Print Workshop.
In 2009, Frontline had already operated a temporary pop-up store in Hamburg.
Elisa Amelia Bausch
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