Esprit and Isko launches new 24Hours jeans
24 May. 2013
Esprit launches denim collection in collaboration with IskoDuring the UP To Denim 4 event held within Denim BY PV, in Paris on 22 May 2013, Isko presented its new collaboration with Esprit, a special 24 Hours jeans selection for women.
The new jeans "24 Hours" were presented at the presence of Chantal Malingrey-Perrin, director, Denim BY PV, Jan Hegedus, global marketing director ready to wear, Invista, Marco Lucietti, marketing manager Isko, and Rosey Cortazzi, global business manager denim, Esprit.
The new jeans are aimed at women and are devised to be worn all day - and night – long. The jeans use a special selection of comfortable stretchy dark denims, with minimal stitching and no visible seams, in order to make wearers feel as comfortable as possible. The jeans are perfect for every style and hour of the day and have a clean image. The jeans will retail worldwide at €79.99 from August 2013. The selection includes four different jeans for women made with four different Isko Pop stretch fabrics, one of which contains 30% Tencel. A similar special pair of jeans for men is expected to be launched by March 2014.
Esprit established its Denim Division in December 2012 and presented its first Denim Collection in stores in June 2012. From June 2013 they presented a complete denim collection in stores (see gallery)
Maria Cristina Pavarini
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