Broadway's new store concept
22 Sep. 2010
BROADWAY LAUNCHES NEW STORE CONCEPTWith their recent store opening in Hamburg, German fashion brand Broadway NYC Fashion has launched its new store concept. Core of the new concept is the New York focus concerning interior and accessories as well as the use of different features such as fragrances that should catch customers’ attention and appeal to their senses. The new concept should be a role-model for further store openings in the future.
Currently, Broadway operates 55 Stores worldwide including 6 in Germany. Future plans include to open further stores in Germany, the Netherlands and Eastern Europe.
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