Boxfresh: awarded for outstanding achievements in international trade
25 Apr. 2012
BOXFRESH RECEIVES QUEEN’S AWARDBritish menswear fashion maker Boxfresh was distinguished with ‘The Queenʼs Award’ for its outstanding achievements in international trade. The London based fashion brand has won this prestigious award thanks to its adaptive strategies in overseas markets, which have resulted in export growth of nearly 1600% for the previous three year period.
Established in 1989, Boxfreshʼ retail roots were laid down selling from stalls at Greenwich Market, London. As the original bastion of British streetwear, it would go on to influence a whole generation of street style enthusiasts. In 2005 Boxfresh was acquired by its parent company Pentland Brands Ltd. leading to successful development and exponential growth in international markets.
With a mix of direct selling, international distribution systems and networks across Europe, North America, Africa and Asia Pacific, Boxfresh has witnessed a significant increase in overseas sales through a strategically chosen selection of key partners.
“We're delighted to receive the Queens award for International Trade, endorsing our work in expanding the Boxfresh brand globally. This uniquely British recognition gives us both status and credibility as we look to further our presence in new and exciting markets,” commented MD Mike Stopforth.
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