25 Jan. 2013
Antony Morato Reorganizes CollectionFrom S/S 2014 the Italian menswear brand Antony Morato will change and reorganize its 350 item product selection according to two main collections - Black Label, more fashion-minded and dressy, and Gold Label, especially focused on denim, casual and sportswear. "We decided to change our proposition according to these two categories as the market is orienting itself this direction" commented Lello Caldarelli, owner and designer, Antony Morato. "In fact, menswear stores are taking increasingly more clearly either one of these two directions, as the consumer is evolving according to these two main attitudes."
Antony Morato was founded in 2006 and already since their second year of life it started producing everything directly, including footwear, small accessories and, from 2010, also kidswear - rigorously for boys only, which already represents about 10% of their sales.
The company closed 2012 with almost €84 million revenues and expects to close 2013 with an over €100 million turnover by selling to about 3,500 stores, 50 of whose are monobrand ones, in over 60 countries. Italy represents 40% of its sales and 12% of their turnover is from Spain, their first foreign market.
From F/W 2013/2014 they also want to expand to Middle East, Thailand and Eastern Europe. More specifically they will open six new stores in Thailand, their first store in the Arabian Emirates, in Abu Dhabi, and their first Polish store in Warsaw.
Maria Cristina Pavarini
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