DKNY Jeans website
20 Oct. 2011
ASHLEY GREENE TO SHILL FOR DKNYCall her Miss Greene Jeans. DKNY and DKNY Jeans announced yesterday that they have exclusively signed “Twilight” actress Ashley Greene to be the face of their brands for the next year.
Greene, who plays Alice Cullen in the popular “Twilight” vampire film series, will appear in both collections’ advertisements and serve as their celebrity spokesperson starting with the spring 2012 campaigns. Photographers Inez van Lamsweerde and Vinoodh Matadin are currently shooting Greene for the campaigns.
“Ashley embodies everything DKNY–her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives,” said Patti Cohen, Donna Karan International's executive vice president for global marketing and communications, about the new partnership.
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