New Senior Director of Global Commercial Sales: Jon Hoerauf
New Senior Director of Global Commercial Sales: Jon Hoerauf
 

12 Oct. 2012

ARC’TERYX WELCOMES NEW SALES AND MARKETING DIRECTOR


Canadian outdoor brand Arc’teryx has now named the replacements for the positions in the global sales and marketing team – Jon Hoerauf starts as the new Arc'teryx Vice President / Senior Director of Global Commercial Sales and Adam Ketcheson takes on his new role as Vice President / Senior Director of Global Marketing & B2C.

New Senior Director of Global Marketing & B2C: Adam Ketcheson
New Senior Director of Global Marketing & B2C: Adam Ketcheson
Both names are no strangers to the outdoor or ski industries. “Adam and Jon bring with them years of experience and visionary ideas. They can deliver a clear picture of our brand essence and the market conditions”, said vincent Wauters, Arc’teryx Gerneral.

In his new role, Jon Hoerauf will plan and control worldwide sales activities for all Arc'teryx’s product lines, he will stimulate the strategy for the sales planning and, in addition, will further strengthen the customer service. A particular focus for Hoerauf will be to rapidly develop emerging markets in America, EMEA and APAC. He is also responsible for corporate sales with organizations that are professional in the outdoor sector.

Adam Ketcheson brings with him over ten years of Sales and Marketing experience from his position with The North Face. In his new position with Arc'teryx he will raise awareness of Arc'teryx, and he will also be responsible for strengthening direct communication with the Arc'teryx consumers across all channels.
Alice McCullagh

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