Image of the AG Contour360 promotional campaign
22 Jul. 2014
AG launches a new denim fabric
This August, Californian label Adriano Goldschmied (AG) is going to introduce a denim line that uses a brand new fabric called Contour360. Countour360 provides a high mobility and form stability and will be offered in two different fits: The Prima (mid-rise cigarette) and The Legging Ankle (supper skinny ankle). Customers can also choose between three washings: Mercury, Crater or Hide Out. Retail prices will range from €249 to €259, depending on the jean’s washing.
In order to promote it, AG has launched a beautiful film- and image campaign where professional dancers Laura Hand and Samantha Miller make a choreography wearing the Contour360. It was directed by Jason Miller and produced by Bold Films.
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