15 Apr. 2010


Adidas SLVR and have launched ilikemystyle Quarterly, the first quarterly print magazine created entirely by an online community of fashion enthusiasts.

Dropping mid-April into selected stores worldwide, ilikemystyle Quarterly redefines the relationship between printed matter and the Internet. While the social network offers a constant stream of images and people, the magazine curates and edits the material and offers users a tangible and enduring platform for their creative expression.

For the collaboration between Adidas SLVR and ilikemystyle, some of the most compelling users from around the globe were cast and provided with key pieces from the Adidas SLVR S/S 10 collection to interpret in their own style. The result is a 14-page “Smart Moves” editorial in ilikemystyle Quarterly and on

The team behind ilikemystyle includes and editor-in-chief of ilikemystyle Quarterly founder Adriano Sack, who has written for Tempo, Der Spiegel, Die Woche, Welt am Sonntag, Vanity Fair, Monopol and AD; editor-in-chief Eva Munz, who is a contributor to such publications as Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, 032c, Vice, Bidoun, Monopol and Sleek; and co-founder and art director of the quarterly Judith Banham, who has collaborated on award-winning magazines such as BMW Magazine, Der Freund, AD and Maxim Fashion. Art director Alex Wiederin is creative director of the design agency Buero New York, whose clients include Yves St. Laurent, Givenchy, Lanvin and Vogue Hommes International.

—Tim Yap


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