17 Jun. 2010


With a turnover of more than 30 million euros, is already a leading multibrand retailer of streetwear and fashion. Now Acton Capital Partners is financing the future growth strategy of Frontline GmbH, with a minority stake in the company.

Frontline is the third investment of Acton’s Heureka Growth Fund. The remaining Frontline shares are held by the managing directors.

“We are satisfied to have Acton on board as an investor with long-term experience in consumer businesses,” said Torsten Lange, founder and managing director of Frontline. “Acton opens up numerous opportunities for us and our business, at the national and international level."

Forever scouting new trends, Frontlineshop is the frontrunner in providing the latest style in streetwear and fashion to its customers. Having served more than a million customers, the site has become an important sales channel for over 350 fashion brands.

“I'm impressed with the compelling position that Frontline has achieved in this attractive market,” said Frank Seehaus, a managing partner at Acton. "As a result, the team has built an ideal base to turn the company into an international fashion industry champion.”

Acton’s current portfolio includes Frontline; Glasses Direct, a British online prescription glasses retailer; and, an international online retailer of luxury women’s fashion and accessories.
Isabel Mühlbauer

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