Trade Show Talk: What does the industry say?
In our brand new magazine issue #261, we asked retailers, brand representatives and trade show organizers about the future of fashion fairs. How will these events evolve and what are the demands of exhibitors and buyers right now? How many trade shows can one bear and do we need more niche or monster events? Check out our Hollywood Issue for the full report.
People are asking for more and more exclusivity. The trade shows that do realize this and are taking actions to create something special are the ones that will survive in the long run.
Sofia Spinnars, men director and women sales responsible, Apropo Studio multiline showroom