OVS celebrates new Via Dante store in Milan
OVS open its new OVS Via Dante concept store in Milan. A VIP parade celebrated the launch of the fashion driven store offering a hyped digital shopping experience with a virtual changing room, multimedia totems and click&collect service.
The Save the Children campaign "Illuminiamo il futuro" donated a Euro per each image posted by its guests with the hashtag #OvsViaDante.
OVS store opening