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Gallery

21 by McGregor, Amsterdam

Twenty One is a new casual line by American sportswear brand McGregor. In April 2012, the label opened its first-ever flagship store in Amsterdam's Van Baerlestraat. From final store decorations to press brunch and launch party: See what happened behind the scenes!

 

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Mannequins to get dressed

Evening guest

21 by McGregor store opening April 2012

Amsterdam, The Netherlands

Photo: Jeannette Huisman


 
Mannequins to get dressed
Shop furniture
Selection of vintage McGregor styles
Finalizing the shop decoration
Finalizing the shop decoration
Press representatives got to customize some tartan shirts
The 'Tartan Lady' enters the shop
The 'Tartan Lady' scales the table
The dresses train serves as a table cloth
Barricaded shop entrance
No Trespassing
The band arrives
lead singer
Music performance on the oldtimer
Entering the shop
The new 'Iron Lady'
Tights
Evening guests
Evening guest
Evening guest
previous next

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