Eva Padberg advertising the upcoming collection
Eva Padberg advertising the upcoming collection
 

14 Apr. 2014

eBay & C’est tout: new fashion cooperation


Next summer, the global online marketplace eBay is going to launch a fashion collection in collaboration with the Berlin label C’est tout. All products have been designed by model Eva Padberg and the C’est tout designer Katja Will, who came to the project idea last year while Padberg was visiting C’est tout’s showroom. “The idea came from a personal need to find well-designed and simultaneously fashionable, soft sports clothing that is not purely functional.” said Katja Will.

“Ce’nou – an eBay collection by Eva Padberg and C’est tout” is composed of ten different pieces, from pants, a boyfriend-style sweater with a cut-out back, a tank top, up to accessories such as cuffs and a stole. The key product of the collection is a triple-colored cardigan.

Regarding the target customer, Eva Padberg explains: “Our client is aware of current trends, but doesn’t follow them blindly. Wearability and comfort are important to her. She likes sensual materials and exudes a relaxed sexiness.”

"Ce'nou – an eBay collection by Eva Padberg and C'est tout" will be available exclusively on Ebay, starting in July 2014. Retail prices of the collection will range from €29 to €199.

Lorenzo Molina

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