Banana Republic x L
Banana Republic x L'Wren Scott capsule collection
 

17 Jul. 2013

Banana Republic x L'Wren Scott Announce Collection

Banana Republic and L'Wren Scott have announced their collaboration for the Banana Republic L'Wren Scott Collection - a limited-edition capsule, that will be launched at select Banana Republic retail locations worldwide and online December 5, 2013.

The more than 50-piece collection includes apparel and accessories for women, ranging from party dresses and bejewelled cardigans, to feminine, tailored jeans, lace dresses and pencil skirts. Three prints are featured throughout the capsule. A lip print, a print of romantic peonies -and a candy stripe of black, Ultra Violet, Poster Red and Lipstick Red are played on blouses, pajama sets, and accessories including a beret, socks, and a cashmere blanket.

"L'Wren really understands what a woman loves and wants to wear. Her knack for bringing imaginative versatility and femininity to classic design is something that immediately brought us together as creatives," says Banana Republic Creative Director and Executive Vice President of Design, Simon Kneen. "We share an appreciation for genuine luxury, beautiful fabrics and unexpected details. The designs created for this collection bring a modern approach to pieces you will love forever."

The collection marks the first time L'Wren Scott has partnered with a global fashion retailer."A partnership of this scale was a first for me," says L'Wren Scott, founder and designer of her namesake label. "The collection beautifully combines the ultra-feminine with wearable polish and will bring a sexy confidence to our consumers."

The Banana Republic L'Wren Scott Collection will be featured in Banana Republic's December advertising campaign, which will appear in select print, online, direct mail and in-store.
Melanie Gropler

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