K-Way and Versus Versace collaborated on jackets.
K-Way and Versus Versace collaborated on jackets.
 

12 Jul. 2013

K-Way and Versus Versace sign co-branding

BasicNet’s K-Way and Versus Versace, the young line from the Versace fashion house, brands have collaborated on a co-branded K-Way Jacques Double Plus jacket and an innovative K-Way iPad case.

The K-Way Jacques Double Plus for Versus is a reversible jacket. One side of the jacket has a nylon construction that is fully waterproof, windproof, breathable, has thermo-sealed seams and is black. The other side is constructed from light windproof polyester that is printed with the original black and white Versus graphic. The jacket carries a full zip opening, a protective flap under the zip, an adjustable fixed hood with anti-drop binding and two pockets on each side. The golden Versus Versace logo and the K-Way logo are printed on each side of the garment. The jacket is slim fitting and uses modern fabrics and hi-tech manufacturing. The jacket is a fashionable, contemporary and technical version of the classic packable rainproof jacket. The K-Way iPad case for Versus is made from Nylon Plus. It is lightweight, resistant, waterproof and reinforced. The case is available in black and bears the golden Versus Versace logo and the printed K-Way logo. The inner side of the case is printed with original black and white Versus graphic and comes with a pair of internal elastic fasteners to affix the iPad, as well as a back eyelet for the camera. A K-Way zip closure and rigid nylon tape with velcro allows for double horizontal positioning of the iPad. The items are available online from 10th July at versusversace.com.

“The collaboration with K-way gives me great enthusiasm because Versus Versace has a street attitude," commented Donatella Versace. “The jacket and the iPad case are a new and fantastic way for expressing the Versus Versace image and give character and energy to essential everyday objects."

"The K-Way collaboration with Versus Versace is an honour. It was an extremely interesting experience, especially from the creative point of view," commented Marco Boglione, president BasicNet. "Together we let two prestigious Italian brands interact with style and authenticity."
Maria Cristina Pavarini

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