Tommy Hilfiger to launch new Surf Shack collection
30 Apr. 2013
Tommy Hilfiger Launch Surf Shack Capsule CollectionThe Tommy Hilfiger Group has launched its men’s and women’s Surf Shack apparel and eyewear collection. The collection will be available in selected worldwide stores from April 2013.
The limited-edition capsule collection of apparel, accessories and eyewear (produced and distributed by Safilo - safilo.com - the main eyewear collection for Tommy Hilfiger) are designed to celebrate the après-surf lifestyle. Amongst the eyewear collection’s statement pieces are selections of bright, bold and versatile sunglasses that capture a relaxed surfing vibe and Tommy Hilfiger’s signature classic, cool, American aesthetic.
“It’s the surf culture’s easy, laid-back spirit that I find so inspiring,” said Tommy Hilfiger. “The Surf Shack collection infuses quintessential surf statement pieces with modern accents. The men’s and women’s eyewear styles truly embrace the surf lifestyle, incorporating bold colours and graphic prints into classic frames.”
Surf Shack sunglasses for women include neon pilot styles, butterfly-shaped frames and 80s-inspired square frames. Colours range from neutral grey and sky blue to fluorescent coral and pink. For men, square styles are in abundance, with plenty of wooden effect temples. Stripes in navy blue, lemon yellow and clementine add colourful details. The spirit of the collection is further expressed in a number of unisex styles featuring vivid hues, classic lines and a preppy attitude.
In addition to eyewear, the Surf Shack collection includes beach-ready apparel, footwear, watches and bags. In support of Tommy Hilfiger’s ongoing partnership with the Art Production Fund, the limited-edition collection is complemented by a series of unique surfboards, custom designed by five American artists: Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon.
The capsule collection and surfboards will be available in Europe, North America (including Macy’s), Asia, Latin America, and on Tommy.com as of April 15, 2013.
Maria Cristina Pavarini
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