07 Feb. 2013

Franklin & Marshall present new brand architecture

Franklin & Marshall are going to restructure their collection by introducing four product lines from fall / winter 2013.

The campus line provides basics in the lowest price segment, the Varsity line represents the Brand-DNA with all their iconic graphics and styles, which are inspired by the college world, and Alumni shows the development of Franklin & Marshall with more mature pieces. The fourth product line Lab is new, creative and borderline in a positive way.

The male as well as the female collection fall/winter 2013 are both inspired by American college-life. The key pieces are both in the men’s and women’s collection mainly Hoodies, sweatshirts, round neck sweaters and t-shirts with strong lavations.

Franklin & Marshall were founded in 1990 by Giuseppe Albarelli and Andrea Pesniero. The label's head office is in Montorio, Verona (Italy).