Cuir Royal
Cuir Royal
 

17 Apr. 2012

THE GALLERY BERLIN BOOSTS INTERNATIONALITY

Mac in Bloom
Mac in Bloom
After its successful kick-off this January, Igedo trade show The Gallery Berlin enters its second round from July 4-6, now boasting several exciting new additions. The premiere focused on the classic avantgarde scene and design-driven fashion as well as accessories. For the next event the existing portfolio will be further enhanced with new and invigorating brands from abroad – meaning this trade show platform will clearly increase in international flair and quality.
 
Already months to the start of the Berlin Fashion Week The Gallery Berlin is as good as fully booked. Collections include well-known top brands and smaller labels from Germany, France, Italy, Denmark, Austria, Croatia, Sweden and Romania, to name but a few:
 
Selection of brands exhibiting at The Gallery Berlin
Selection of brands exhibiting at The Gallery Berlin


“We are changing in Berlin! Our store checks conducted in Europe’s most important fashion capitals have shown us that independent specialist retailers now go increasingly in search of innovative labels to make their ranges even more enticing. Many retailers have extended their ranges effectively combining pure avantgarde with high fashion and signature design collections. At the next event we will be offering these buyers an even more attractive brand mix and further aspirational, international brands,” says Elke Sautter, Project Director of The Gallery Berlin.
 
For this season, too, The Gallery Berlin during Berlin Fashion Week will again score with a homogeneous brand neighbourhood plus its centrally located, legendary venue enjoying renown beyond Berlin’s borders. The pleasant atmosphere at >Moskau< and the open-plan presentation of collections provide a spacious venue where visitors leisurely sift through the ranges and immerse themselves in in-depth conversations with customers.
 
Mona Schmadl

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