Invista theme for f/w 2013-14: Ethnic
05 Apr. 2012
INVISTA PRESENTS FALL/WINTER 2013-14 FABRIC COLLECTION
Denim by Premiere Vision, May 23-24, Paris
Focused around three key themes, the collection highlights new fabrics made with Invista innovations, from customer mills around the globe.
According to Jean Hegedus, Invista’s global marketing director for denim, the three themes were developed considering what Invista believes is a key trend -- the consumer’s desire for improvement*. “People are looking for this in all areas of their lives,” Hegedus said. “We want our economies to improve, we want to make our planet a better place to live, we want to brighten our outlook, increase our confidence, and our comfort. In keeping with this trend, we developed the following themes for our collection:
ETHNIC - this theme features colored and printed denims, bringing a spirit of optimism and newness to the traditional five pocket silhouette. LYCRA® dualFX® fabrics provide outstanding recovery for super stretch garments, allowing even the skinniest jeans and jeggings to keep their shape, thanks to the inclusion of both LYCRA® fiber and LYCRA® T400® fiber in a single fabric. Denim with LYCRA® STYLE fiber also brings excellent quality and comfort to some of the season’s most innovative yet affordable designs.
Invista theme for f/w 2013-14: Ecology
EMERGING - this theme includes fabrics made from emerging technologies and/or emerging geographies such as India, Pakistan and Bangladesh. TOUGH MAX™ LYCRA® fabrics lead the way, reflecting the emerging trend toward a fusion of performance fibers or fabrics and everyday apparel. TOUGH MAX™ LYCRA® fabrics have up to twice the strength and abrasion resistance of 100% cotton and offer enhanced comfort through freedom of movement. Recent research commissioned by Invista** showed that nearly 80% of respondents were interested in purchasing a pair of jeans made with TOUGH MAX™ LYCRA® fabric, and they felt the jeans could be worn for a wide variety of occasions.
** Men’s Denim Market Research, January, 2012, Strategic Insights. 1.400 men in 5 countries (France, Italy, Germany, U.S.A., India)
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