Invista theme for f/w 2013-14: Ethnic
05 Apr. 2012
INVISTA PRESENTS FALL/WINTER 2013-14 FABRIC COLLECTION
Denim by Premiere Vision, May 23-24, Paris
Focused around three key themes, the collection highlights new fabrics made with Invista innovations, from customer mills around the globe.
According to Jean Hegedus, Invista’s global marketing director for denim, the three themes were developed considering what Invista believes is a key trend -- the consumer’s desire for improvement*. “People are looking for this in all areas of their lives,” Hegedus said. “We want our economies to improve, we want to make our planet a better place to live, we want to brighten our outlook, increase our confidence, and our comfort. In keeping with this trend, we developed the following themes for our collection:
ETHNIC - this theme features colored and printed denims, bringing a spirit of optimism and newness to the traditional five pocket silhouette. LYCRA® dualFX® fabrics provide outstanding recovery for super stretch garments, allowing even the skinniest jeans and jeggings to keep their shape, thanks to the inclusion of both LYCRA® fiber and LYCRA® T400® fiber in a single fabric. Denim with LYCRA® STYLE fiber also brings excellent quality and comfort to some of the season’s most innovative yet affordable designs.
Invista theme for f/w 2013-14: Ecology
Invista theme for f/w 2013-14: Emerging
** Men’s Denim Market Research, January, 2012, Strategic Insights. 1.400 men in 5 countries (France, Italy, Germany, U.S.A., India)
|Back to home|
Desigual: new campaign
G-Star store opening in Cologne
Diesel: Nicola Formichetti as new AD