Boxfresh fall/winter 2012-13 menswear apparel collection
Boxfresh fall/winter 2012-13 menswear apparel collection
 

02 Feb. 2012

BOXFRESH LAUNCHES APPAREL

Shoe brand Boxfresh has launched its first menswear apparel collection, inspired by the company's heritage and elements of street- and workwear. The line consists of 80 pieces with a heavy focus on outerwear and chunky knits as well as worker-inspired shirts, pants and washed-out sweats. Warm and functional fabrics such as wax-coated cottons, melton wools and heavy duty canvas are the main fabrics for fall/winter 2012-13. Flecked knits, antique-washed sweats and cotton linen jerseys make up the bulk of tops.

Retail prices range from about €90 to €220 for jackets and €45 to €120 for shirts and sweats. The collection will be available in shops beginning in August. Brandconnection will oversee distribution for shoes and apparel in Austria, Switzerland and Germany, which is currently Boxfresh's most successful market.
Lisa Dartmann

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