Jon Burgerman for New Era:
Jon Burgerman for New Era: 'Pens are my friends' style
 

28 Feb. 2011

NEW ERA LAUNCHES ‘ARTIST SERIES’

US lifestyle brand New Era launches a new cooperation with different artists from Europe. In line with the “Artist Series”, the creative minds design special editions. British artist Jon Burgerman kicks off the project. The 31-year-old illustrator became famous for his colorful artworks and cartoon figures. His artwork is admired in museums from New York to London and Paris. Apart from his cooperation with headwear brand New Era, he collaborated with well-known companies, like for instance, Pepsi and Apple.

The collection includes seven different styles. He designed the classic cap 59Fifity and the size-adjustable 9Fifty Snapback cap in a new way. One style for example, the “Pens are my friends”- cap is decorated with colorful characters allover. Burgerman especially attached importance to the detail. There is also some comic artwork on the lining of the caps for example. And on the bottom side of the screen, you can find his signature.

The collection will be available starting in June of 2011 at exclusive shops and all New Era flagship stores. The retail price will range between €40 and 50.
Steffen Fischer

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