new Zimmerli store in Paris
04 Jan. 2013
Zimmerli to Open Further Corners at Department StoresSwiss company Zimmerli will open further mono- boutiques and corners of department stores. After the opening of its first corner at KaDeWe in Berlin this past fall, the brand has announced the opening of its first monobrand store in Paris on January 14th 2013, additional, a new boutique in Moscow is set to open, as well as a corner in the Zurich department store Jelmoli at the end of February.
At the KaDeWe departmentstore, Zimmerli, whose philosophy is to use high-quality fibres and offer a high wearing comfort, presents day and nightwear, as well as men’s loungewear, on a sales area of 22 square meters.
The shop interior incorporates design by Swiss interior designer Iria Degen. According to the company, the natural materials of the interior reflect the value of the collection, and are “The World’s Finest”.
“We are delighted by the close cooperation with KaDeWe Berlin as well as with our franchise partner in Paris. Both allow us to present the brand in perfect surroundings in exquisite locations,” says managing director of Zimmerli Marcel Hossli. The opening of the corner was realized directly after the opening of Zimmerli’s first mono-boutique in Paris, which opened in Paris on Rue Saint Honoré 366, close to Place Vendôme, in September.
Hannah Franziska Krautwald
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