Zalando launches next home brand Kiomi
11 Mar. 2013
Zalando launches new label KiomiKiomi is the youngest home brand of online retailer Zalando. It is a vertical brand, that is just online working. The range goes from fashion over shoes to accessories. The target audience is “urban and creative” men and women. Every month there will be a new collection of “high quality essentials, redesigned classics and trend pieces.”
The first Spring/Summer collection comprises over 1000 pieces and is for the moment available in Germany on kiomi.com. Prices start from 20 Euro for a basic tee and ends with a leather jacket for 259 Euro.
“With Kiomi we would like to delight with timeless fashion favourites”, said Thomas Eder, Head of Kiomi. It is one of 13 home brands of Zalando such as Zign and mint&berry.
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