Topshop flagship in Oxford Circus (London)
Topshop flagship in Oxford Circus (London)
 

15 Apr. 2014

YR Store launches concession at Topshop


The Oxford Circus flagship store of Topshop (London) has partnered up with interactive digital specialists YR Store to offer their customers the possibility of customizing and personalizing apparel by selecting its print design. Using interactive touch screens placed in the store’s second basement, buyers can choose from a wide selection of varsity and surf-inspired trendy prints, including a special range created especially for this concession. Designs are printed utilizing YR Store’s sublimation print process which produces photo-quality results.

As a novelty, the launch at Topshop will herald the introduction of a range of women’s garments for the first time, including t-shirts, summer crop tops, sleeveless tanks, tote bags and iPhone covers.

YR Store service arrived at Topshop Oxford Circus store yesterday (April 14), after previous pop ups at Topman, Selfridges and Liberty in the past 12 months. Prices range from 18€ for summer tote bags to 60€ for printed sweatshirts.

The garments created with YR Store technology are ready within minutes
The garments created with YR Store technology are ready within minutes



Lorenzo Molina

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