Garment District in NYC
Garment District in NYC
 

20 Jul. 2012

YOUR GUIDE TO THE NYC MENSWEAR MARKET

Although the Agenda NY show unofficially kicked it off earlier this week, the actual New York men’s market to unveil the spring/summer 2013 collections begins this Sunday. Collections will be shown at a whopping six different and competing trade shows in Manhattan, two of which are newcomers. Here, in alphabetical order, is a compendium to the shows and what one can expect to see at them.

CAPSULE

When: Monday, July 23, 10-7 and Tuesday, July 24, 10-6
Where: Basketball City, Pier 36 at South Street (at Montgomery Street)
What: This show featuring high-end contemporary brands, independent designers and premium streetwear labels celebrates its fifth birthday this season. Held for the first time in a new venue, a state-of-the-art sports complex on the East River in the Lower East Side, Capsule will feature approximately 225 exhibitors. An opening night BBQ will be held at The Beekman Beer Garden (Beekman and South Streets) from 7:30 to midnight. Capsule is also sponsoring an Instagram contest. Whoever posts the best photo from the show on Instagram will win a cash prize.
Who: Billy Reid, Canada Goose, Naked & Famous Denim, Reyn Spooner, Riveria Club, The West Is Dead and Vanishing Elephant are just a few of the Capsule exhibitors worth visiting.

D&A MAN


When: Sunday, July 22 & Monday, July 23, 10-6; Tuesday, July 24, 10-5
Where: Cedar Lake, 547 W. 26th Street
What: This will be the first ever all-menswear edition of the longstanding Designers & Agents show. Starting small, it will have about 40 upscale brands.
Who: Heritage denim will be well represented at the show with Heller’s Café, Kuro Denim, Raleigh Denim and The Stronghold all exhibiting there.


ENKNYC

ENK Party
ENK Party
When: Sunday, July 22 & Monday, July 23, 9-6; Tuesday, July 24, 9-5
Where: The Tunnel/La Venue, 28th Street and Eleventh Avenue
What: Trade giant ENK International returns to its tried-and-true space in Chelsea and will undoubtedly serve up another fine edition, which will be segmented again into the areas Blue (premium denim and the like), Designers’ Collective (men’s contemporary), TMRW (new designers and brands) and Clean (grooming brands). This edition will feature more than 40 brands that have never shown at ENKNYC so while the format is the same there will be a lot of newness to see. The brand Benson will be serving free coffee and lunch in its booth each day.
Who: ENKNYC’s assortment includes “the usual suspects” such as Citizens of Humanity, Hudson, Fred Perry, Agave Denim and Paige Denim along with new exhibitors such as Ambsn, Johnny Love, Gant Rugger and Gant by Michael Bastian.

MAN

When: Sunday, July 22 through Tuesday, July 24, 10-6:30
Where: Industria Superstudio, 775 Washington Street
What: This will be the second time this intimate show of just 30 select brands will be held in New York. The event, which is also held in Paris, has a strong pedigree: Antoine Floch, formerly of Surface to Air/Rendez-Vous, and Romain Bernardie-James and Olivier Migda, owners and directors of creative agency The Imaginers in Paris, are its creators. An opening night party will be held in the yard of the SoHo Grand Hotel from 8 to midnight.
Who: MAN’s lineup is heavily European and includes well known names such as Lacoste Live!, Our Legacy, YMC and Won Hundred. Cutting-edge US brands in the mix include Oak and The Hill Side.

MRKET

Empire State Buidling
Empire State Buidling
When: Sunday, July 22 & Monday, July 23, 9-6; Tuesday, July 24, 9-4
Where: Jacob Javits Convention Center, 655 West 34th Street
What: Business Journals Inc.’s MRket show returns to the Javits and says its exhibitors’ main trend for the season will be “classic, sartorial dressing.” Fashion insider Michael Macko, together with Brooklyn Dry Goods, will again present a series of trend vignettes covering the following themes for this season: Surf & Turf, Weekend on The Cape and Welcome to Capri. Two menswear bloggers will also report live from the show.
Who: Although the majority of exhibitors at MRket offer items that are more on the dressy/traditional side, the Vanguards Gallery section featuring emerging designers and brands is usually worth a gander. Curated by Macko, it will feature 13 exhibitors this season including up-and-comers Asaf Ganot and Jack Henry New York.

PROJECT

When: Sunday, July 22 & Monday, July 23, 9-6; Tuesday, July 24, 9-5
Where: 82 Mercer Street
What: This will be the first edition of Project held since former show president Andrew Pollard departed earlier this year. A show spokesperson says that at this edition “more than half the show will be introducing new and exciting brands.” Project will again include a Blogger Project, an onsite photo studio and the Made by Project area, which highlights handmade items and craftsmanship.
Who: With approximately 150 exhibitors, Project continues to attract many of sportswear’s and denim’s heavy hitters, including AG Adriano Goldschmied, Ben Sherman, Big Star, K-Swiss, Silver Jeans and True Religion. Thus it remains a must-see.
Christopher Blomquist

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