Frankie's Garage exhibiting at Mr.Brown

22 Mar. 2012


The French fashion fair Who's Next Prèt-à-Porter Paris has just started a new collaboration with the Cool Hunter Italy association. The aim of the initiative is to support the young designers' association and to promote them internationally.

A special competition to be held during the September 2012 Milan Fashion Week, taking place between September 22-24 and hosting the young designers' collections inside Palazzo delle Stelline. A jury of experts will decide which of the collections is the most interesting and the winner will earn an exhibiting space at the January 2013 edition of Who's Next Pret-à-Porter Paris.

Cool Hunter Italy is an association aimed at supporting Italian designers under the age of 35 who produce their collections in Italy. The last edition of Who's Next Prèt-à-Porter Paris presented 2108 brands, subdivided among 6 different sections. The event closed its January 2012 edition registering 65,682 visitors, 32% of which came from outside Italy.
Maria Cristina Pavarini

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